Branding for the Hamburg based film production company „SIMON & PAUL“. Taking their already existing logo the design aims to achieve a contemporary branding experience with high recognition value. The reduced visual approach tries to give the design a noble look, standing in the background to make room for their creative film content, while using their logo as a bold communication statement. A graphical element is added to create a sense of motion in their communication tools that is inspired by the look of test screens in films and television.